Allego Agentic AI: Powering the Next Generation of Sales Enablement

Allego is the leading provider of modern revenue enablement software, uniting sales, enablement, and marketing to deliver the experiences B2B buyers demand. Recognized by Forrester, Gartner, and G2 as a leader across digital selling, content, learning, and coaching, Allego's AI-driven platform accelerates sales cycles, boosts win rates, and reduces software spend.

If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:

June 10, 2025

Describe the features, functions, and benefits of the nominated product or service (up to 2,000 characters):

In June 2025, Allego unveiled a powerful new version of its Revenue Enablement Platform, introducing Agentic AI for Sales. The new version transforms how go-to-market teams engage, learn, and perform. Designed to meet the evolving demands of modern B2B sales, this release incorporates advanced AI and automation to elevate seller productivity, buyer engagement, and sales execution at scale.

At the core of the update is Agentic AI, which empowers revenue teams with intelligent, personalized guidance throughout the sales cycle. Unlike generic AI assistants, Allego's Agentic AI acts as a co-pilot. It enables reps to move faster, personalize engagement, and close more effectively.

Key innovations include:

• Modern Learning & Upskilling: AI-powered course authoring and Skill Maps with Revenue Correlations to tie learning to business outcomes.
• AI Coaching & Feedback: Instant analysis of recorded sales calls, with automated feedback on messaging, tone, and buyer objections. It includes AI Role Play and Coaching (formerly Live Dialog Simulator), a hyper-realistic video simulation engine where reps practice pitches and objection handling in real time with intelligent feedback.
• Smart Content Recommendations: Dynamic delivery of the most relevant collateral at each stage of the deal, informed by buyer engagement data.
• Ask the Expert: AI-powered tool that provides instant, expert-level answers by drawing on an organization's most trusted resources. It connects teams to accurate, contextual answers in seconds.
• Deal Intelligence & Digital Selling: New features include "deal alerts" on CRM opportunities, richer conversation intelligence on sales methodology insights, and more automated Digital Sales Room creation for rooms that feature personalized design, mutual action plans, and embedded AI assistants.

These capabilities are fully embedded within Allego's unified platform, combining sales content management, training, collaboration, and analytics.

Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 2,000 characters):

Since launching the new version of its platform, Allego has received strong positive market response and strong enterprise adoption, driven by customer impact and new agentic AI capabilities. "We now have a platform that connects learning to performance, where real enablement impact begins," said Matt Norton, Sr Director of Sales Enablement, Clarivate. "The AI Role Play is game-changing. One of our directors confidently answered customer questions because he had practiced using the simulator. That moment proved the power of this technology."

Customer satisfaction and commercial momentum continue to exceed expectations. Allego's land-and-expand strategy delivers high retention and consistent account growth, with suite customers renewing at 94% and on pace for more than 30% growth this fiscal year. Many organizations begin with one module and expand into the full suite, which has doubled from 40 to 80% of prospects. Allego also maintains an 83% competitive win rate and has achieved 36% year-over-year bookings growth.

Industry analysts have recognized this performance. In 2025, Allego was named a Leader in Gartner's inaugural Magic Quadrant for Revenue Enablement Platforms and ranked #1 in Gartner's Critical Capabilities for Direct B2B Selling and Onboarding and Continuous Learning. Allego also received the 2025 MarTech Breakthrough Award: Best Enterprise Sales Enablement Software, BIG Sales & Marketing Technology Award: Top Content Management System, and BISA Technology Innovation Award.

Customer review platforms reinforce this leadership. Allego was the only provider to lead six G2 categories in Summer 2025, including sales coaching, conversation intelligence, and sales enablement. G2 users describe Allego as a "game changer" and "the perfect product for sales enablement."

https://www.g2.com/products/allego/reviews/allego-review-11687292 https://www.g2.com/products/allego/reviews/allego-review-11743047

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

The supporting materials in this nomination substantiate Allego's claims of industry-leading AI innovation and show how the platform helps revenue teams engage buyers more effectively, operate with greater precision, and achieve stronger outcomes at scale.

The press release outlining Allego's latest advancements details the new Agentic AI features across learning, coaching, content, and digital selling, reinforced by customer quotes that highlight their impact.

Supplementary assets-including AI Role Play and Coaching, AI Sales Practice and Coaching, Ask the Expert Overview, and How AI Is Reshaping Enablement in Allego-offer deeper insight into how these functions work and the measurable benefits they deliver.

Customer testimonials from Hillman Group, Baxter, Ameritas, TigerConnect, and Ultragenyx, along with stories from ZoomInfo and Quickbase, provide real-world validation of Allego's value. They demonstrate how the platform streamlines content access, reduces time spent searching for information, improves training efficiency, lowers costs, and transforms both internal enablement and external customer engagement.

Finally, Allego's recognition as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement offers independent, third-party validation. This confirms Allego's position as a market leader and reinforces the credibility of the innovations described throughout this nomination.