Artificial Intelligence-Powered Credit Campaign

Alternatif Bank, 1991 yılında Türk bankacılık sektörüne katılmış ve 30 yılı aşkın süredir sürdürülebilir büyüme, müşteri odaklılık ve güven ilkeleriyle faaliyet göstermektedir.

Briefly describe the nominated organization or individual: history and past performance (up to 1,250 characters):

Alternatif Bank joined the Turkish banking sector in 1991 and has been operating for over 30 years based on the principles of sustainable growth, customer focus, and trust. In 2013, the bank strengthened its international vision by acquiring a majority stake in Commercial Bank, Qatar's first private bank and one of the region's most respected financial institutions. In 2016, Alternatif Bank became a wholly owned subsidiary of Commercial Bank. With the corporate transformation process completed in 2018, Alternatif Bank has centered its renewed brand identity on the vision of "digitalization with a human touch," positioning technology as a tool that adds value to its customers. It has developed an accessible, inclusive, and innovative service model through its digital branch structure, artificial intelligence-supported marketing projects, sustainable finance applications, and Accessible Banking initiatives. By transforming technology into a human-centered experience, Alternatif Bank has succeeded in making banking more accessible, meaningful, and available to everyone; thus becoming one of Turkey's leading financial brands representing human values in the country's digital transformation journey.

Outline the nominated achievements since July 1, 2023 that you wish to bring to the judges' attention (up to 1,500 characters):

Alternatif Bank achieved remarkable success in the sector with its "Artificial Intelligence-Supported Credit Campaign" held between September 22 and 30, 2025. Artificial intelligence technologies were used in the campaign for target audience analysis, media planning, content production, and

advertising scenario development. At the heart of the campaign were two advertising films produced entirely by artificial intelligence. These films were broadcast in an integrated manner on television, digital platforms, and social media channels, offering a creative narrative that combined artificial intelligence with human emotion. As a result, 40,623 loan applications were received, a total of 1,387 new customers were acquired, and 176.7 million TL in loans were granted to 983 customers. Branch-based loans totaled 51,266,830 TL, digital loans totaled 15,458,000 TL,

non-customer loans totaled 53,560,000 TL, and new customers from branches used 56,525,000 TL in loans. 72% of the loans extended were to new customers, and the daily loan volume reached a record level of 37.2 million TL. 31% of customers who took out loans had a credit score of 1850, while 50% had a credit score above 1750. During the campaign period, 756 broadcasts were made on television and radio, and 7.4 million views were obtained on X (Twitter) and 2.5 million views on TikTok. In addition, personalized communication was made to 3.2 million people through CRM channels (SMS and APN), and web traffic increased fourfold.

Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,500 characters):

Alternatif Bank's campaign has set a pioneering example in the industry by positioning artificial intelligence not merely as a technological tool, but as a strategic element that redefines the customer experience. The artificial intelligence used in the campaign significantly increased conversion rates by optimizing customer segmentation, media planning, and content production in real time. Two commercials created entirely by artificial intelligence attracted attention as a first in the Turkish financial sector and reached a wide audience. As a result, Alternatif Bank achieved its highest performance in its history in terms of both new customer acquisition and credit volume.

With 983 loans granted, it achieved a volume of 176.7 million TL, which is well above similar campaigns in the sector. The high rate of new customers, at 72%, is an indication of the trust the bank has built through its digital channels. This innovative approach has taken Alternatif Bank beyond traditional advertising concepts, making it one of the pioneers of AI-supported marketing communication in Turkey.

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

The application includes video advertisements, media plan summaries, digital access reports, and CRM communication data related to Alternatif Bank's 2025 Artificial Intelligence-Supported Credit Campaign. These materials demonstrate the multi-channel structure and performance results of the campaign. Two advertising films, entirely created by artificial intelligence, are at the heart of this application, concretely demonstrating the integration of artificial intelligence into creative communication processes in the banking sector. Television and radio broadcast plans confirm the campaign's national reach, while social media performance reports confirm a total of 9.9 million views on X and TikTok. In addition, interaction data for the 3.2 million target audience reached through CRM channels documents the campaign's personalized artificial intelligence strategy. The bank's internal reports on credit applications, customer acquisition, and credit utilization results have also been included. All of this supporting material clearly demonstrates that Alternatif Bank has created a measurable, sustainable, and innovative impact by placing artificial intelligence at the center of its marketing strategy.