Building the Predictive Revenue System: How Clari + Salesloft Redefined Revenue AI

Together, Clari and Salesloft create a category-transforming AI company for revenue, building the foundation for a Predictive Revenue System - a system that guides revenue teams to accelerate growth. The company combines the broadest dataset, capturing both structured and unstructured signals. End-to-end revenue orchestration capabilities unlock new levels of AI-driven productivity and predictability.

Briefly describe the nominated organization or individual: history and past performance (up to 1,250 characters):

AI and data are converging to redefine how revenue teams operate, giving every seller the insights and accountability once reserved for the CRO. Clari + Salesloft power this transformation with a shared view of revenue and actionable intelligence that turns uncertainty into predictability. This is how Revenue AI moves from novelty to real business impact.

The world's leading enterprises, including Okta, Zoom, Adobe, Workday, and Shopify, trust the platform to run mission-critical revenue processes at global scale. Clari is validated by CROs and RevOps leaders accountable to the board for forecast accuracy. Salesloft is validated by sales leaders driving consistent execution across thousands of sellers.

Clari's 2025 merger with Salesloft created the market's largest Revenue AI company, combining unmatched scale across data, workflows, and customer value into the industry's most comprehensive platform.

Thousands of global organizations rely on this AI-powered foundation to replace fragmented legacy tools, delivering 398% ROI in under six months, 2x win rates, and 20% higher cross-sell and upsell conversions. This is Revenue AI that is trusted, embedded, and accountable - powering predictable revenue for the companies that set the bar.

Outline the nominated achievements since July 1, 2023 that you wish to bring to the judges' attention (up to 1,500 characters):

Revenue teams were drowning in fragmented tools and broken forecasts. Two category leaders decided to rewrite the playbook.

In August 2025, Clari and Salesloft announced their merger-creating a Revenue AI powerhouse managing $10 trillion across thousands of organizations. The deal closed in December, with Steve Cox (a 25-year SaaS veteran) as CEO. The combined company immediately doubled R&D investment.

The market validated the vision, with Gartner's inaugural Magic Quadrant for Revenue Action Orchestration naming Clari a Leader and Salesloft a Visionary in December 2025. Earlier in the year, Clari also earned its fourth consecutive Inc. 5000 award with 161% growth.

Leading up to the merger, both companies announced strategic product updates. Clari expanded its intelligence foundation: AI Agents powered by Revenue Context, new workflows for seller productivity, and ecosystem integrations that activate AI at scale. Salesloft deployed the action layer: 26+ AI agents handling research, buyer identification, coaching, and deal analysis. When they merged, intelligence met execution-10 billion interactions, 1 trillion signals, AI that understands and acts.

Forrester Consulting Total Economic Impact(TM) (TEI) studies commissioned by Salesloft (April 2025) and Clari (September 2025) demonstrated: +152% increase in pipeline and opportunities, 50% time saved on administration, 33% more forecasting efficiency, and a +50% conversion-to-opportunity rate.

Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,500 characters):

The achievements represent the industry's first successful convergence of sales execution and revenue intelligence at enterprise scale and solves what competitors couldn't: making AI trustworthy by fixing the data foundation.

Gartner's inaugural Magic Quadrant for Revenue Action Orchestration validated this new category. Being named Leader and Visionary in the first-ever assessment confirms that the combined companies created something fundamentally different.

AI for revenue has been long on promise, short on proof. The Forrester TEI studies provide third-party validation that with proper data foundations, AI delivers board-level confidence and measurable growth. That scrutiny separates real transformation from incremental improvement. As for the data foundation piece, the significance lies in solving a significant gap identified by Clari Labs: 67% of revenue leaders don't trust their AI data. Processing 10 billion interactions and 1 trillion signals creates Revenue Context-the foundation that makes AI recommendations trustworthy rather than speculative.

With agent-to-agent models projected to drive 5x revenue growth by 2030, leading the market with deployed AI agents working alongside humans creates a compounding advantage.

Early movers in category-defining shifts capture disproportionate value. Clari + Salesloft represents the difference between having AI and having AI that revenue teams actually trust to run their business.

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

• Salesloft TEI Study (April 2025): Validates 3.3x ROI, pipeline increases, conversion rates.
• Clari Unveils AI Agents Powered by Revenue Context (May 2025): Documents the industry-first launch of AI agents built on Revenue Context.
• Clari TEI Study (September 2025): Validates the 398% ROI, $96.2M value, forecast accuracy claims.
• Salesloft Fall 2025 Product Launch (November 2025): AI 'Closing Power' Suite: Documents the launch of Sales Strategist Agent, Influence Graph, and Enhanced AI Email Assistant.
• Revenue Action Orchestration Magic Quadrant (December 2025): Validates Leader/Visionary positioning.
• Press release announcing merger completion (December 2025): Documents the finalization of the merger, appointment of Steve Cox as CEO, and the doubled R&D investment commitment.
• Clari + Salesloft Executive Appointments Announcement (December 2025): Confirms the appointments of Kylie Fuentes as Chief Product Officer and Laurie Ehrbar as Chief Marketing Officer, supporting the leadership transformation narrative.
• Clari + Salesloft's blueprint for the Predictive Revenue System (December 2025): Details the three critical components that enable the system: the Revenue Engine (capturing and analyzing every revenue interaction in real time), Agentic AI (intelligent agents that identify patterns, surface risks, and guide action), and Revenue Context (unified structured and unstructured data that makes AI trustworthy).