Elastic Transforms Sales Enablement with Seismic

Elastic, the Search AI company, integrates its deep expertise in search technology with artificial intelligence to help anyone transform their data into answers, actions, and outcomes. Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale.

Briefly describe the nominated team: history and past performance (up to 1,250 characters):

Headquartered in Amsterdam, NL, Elastic, the Search AI company, integrates its deep expertise in search technology with artificial intelligence to help anyone transform their data into answers, actions, and outcomes. The company serves over 22,000 customers globally, with an annual revenue of approximately $1.5 billion and a workforce of 3,600 employees.

As Elastic transitioned from product-led growth to an enterprise-focused, outbound model, the company needed a scalable, intelligent foundation to support its global salesforce. To support this transformation, Elastic deployed the Seismic Enablement Cloud to unify content, training, and onboarding. For the first time, new hires and existing sellers could access everything they needed in a single place and results followed fast.

Together, Elastic and Seismic delivered the fastest onboarding of an enterprise client in Seismic history, including adoption and onboarding of sales users. Within the first six months, the enablement team launched structured, role-based onboarding paths, layered in interactive lessons and certifications, and gave managers new tools to track progress and coach effectively.

Recognizing the increase in seller productivity, Elastic extended its Seismic environment to its Partner community for enablement, sales, and training.

Outline the team's achievements since July 1, 2023 that you wish to bring to the judges' attention (up to 1,500 characters):

Within the first year, Elastic and its integration of Seismic reached 95% adoption across 4,000+ global users.

Elastic also adopted Seismic Aura, an embedded AI engine that helps sellers prepare faster, respond to complex questions, and personalize outreach in seconds, reducing prep time and elevating confidence in every deal cycle. Additionally, Elastic's internal AI sales assistant integrated Aura, enabling the Elastic AI Assistant to surface Seismic content in addition to Elastic's content store.

Elastic saw improvements across every major revenue productivity lever and this transformation with Seismic showed up on the bottom line.

• Strategic sales program bookings grew by 500% year-over-year, proving the link between enablement and pipeline impact
• Average selling price increased 20%
• Seller attrition decreased 60%, thanks to structured onboarding and real-time manager visibility
• Digital sales engagement surged, with over 580 digital sales rooms launched and a new internal service supporting millions in pipeline and more than 15 internal clients
• Seismic adoption reached 95%, with tens of thousands of lessons completed

Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,500 characters):

Industry studies consistently report that up to 70% of B2B marketing content goes unused. Similar to many organizations, Elastic was facing this issue: their content was scattered across tools like Google Drive and legacy LMS platforms. Onboarding was inconsistent, and their managers had limited visibility into seller readiness. Additionally, as many enablement teams can relate, Elastic's enablement team was being asked to support rapid global growth without the infrastructure to deliver results.

"We didn't have a single source of truth," said Addy Thomas, Director of Field Programs at Elastic. "Our sellers were lost in a sea of disconnected content and training. And we couldn't measure any of it."

"AI had to become a driver of transformation," Mark Dodds, Elastic's Chief Revenue Officer said. "We needed it to help us scale with confidence and give us the visibility to know whether our teams were ready."

After implementing the Seismic Enablement Cloud, Addy Thomas stated, "Our sellers are more prepared, more confident, and more aligned. And that's translating into real revenue results." For Mark Dodds, the results confirmed that AI-powered enablement is no longer optional infrastructure; it's a competitive advantage.

Elastic is now continuing to build on that momentum by investing in AI-powered workflows, expanding its internal enablement services, and embedding Seismic deeper into its ecosystem.

With Seismic, Elastic isn't just scaling what works, it's evolving what's possible.

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

At the link provided in the Supporting Link section, there are supplemental details on Elastic's success with implementing Seismic. Additionally, the link provides a video featuring testimonials from Addy Thomas, Director of Field Programs and Jesse Sladek, VP of Sales Strategy and Enablement at Elastic.