TELUS Digital

As a customer experience transformation partner, TELUS Digital accelerates revenue growth and operational efficiency with AI-fueled technology and expert teams for over 600 global clients.

Briefly describe the nominated organization or individual: history and past performance (up to 1,250 characters):

As a leading outsourcing partner, TELUS Digital revitalizes sales ecosystems by creating superior buyer-seller experiences. We drive sustainable revenue growth for B2B enterprises through a combination of human talent, intelligent technology and advanced data analytics.

Our key areas of focus include:

• Adapting sales strategies to help businesses meet evolving buyer expectations
• Evolving and improving sales processes
• Enhancing customer conversion rates and acquisition efforts
• Developing sustainable, long-term sales strategies using AI innovation

A recent example of this is with our successful partnership with [REDACTED FOR PUBLICATION]. Our engagement began in 2015, managing [REDACTED FOR PUBLICATION] warm inbound leads within the small-to-medium business sector. Our partnership has transformed many times throughout the decade, most notably in the latter half of 2023. At the time, [REDACTED FOR PUBLICATION] struggled with low sales conversion and inconsistent activation. Owing to our exceptional past performance, [REDACTED FOR PUBLICATION] entrusted us with managing sales for their enterprise segment and supporting their lead qualification process.

Outline the nominated achievements since July 1, 2023 that you wish to bring to the judges' attention (up to 1,500 characters):

Key to successfully supporting [REDACTED FOR PUBLICATION] enterprise sales segment and lead qualification process was performing an analysis of [REDACTED FOR PUBLICATION] workflows against best practices in order to overhaul their entire sales process - from qualification to activation. To drive this transformation, TELUS Digital:

• Recruited a leadership team with proven success in driving high-performing sales
• Revised the sales training curriculum, emphasizing sales psychology to convert warm leads into confirmed buyers
• Reinforced the client-partner relationship with regular onsite visits and formal progress reviews
• Held an in-person customer event to gain deeper insight into how [REDACTED FOR PUBLICATION] products address buyers' challenges.

These new sales practices yielded substantial improvements for [REDACTED FOR PUBLICATION], including:

• A 10-point increase in conversion rates, rising from 21% in Q1 2024 to 31% by Q2 2025, demonstrating the effectiveness of the restructured sales methodology
• The lead generation practice achieved 114% attainment for both sales volume and the associated revenue generated
• 47.6% conversion-rate growth as of Q2 2025, reflecting sustained success in converting prospects into customers
• The generation of $121 million in operating net revenue as of Q3 2025

Overall, these improvements resulted in a 15% increase in [REDACTED FOR PUBLICATION] ROI. Impressed by these results, [REDACTED FOR PUBLICATION] committed to further investment with TELUS Digital for new campaigns focused on outbound sales, existing business retention and growth, and customer success programs.

Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,500 characters):

The strong collaboration between TELUS Digital and [REDACTED FOR PUBLICATION] has acted as a powerful catalyst for innovation, specifically in the successful piloting of generative AI solutions. These include:

• Research co-pilot: This pre-call research copilot generates structured company analysis reports, enabling sales reps to quickly understand the prospect's business, appear invested and address their unique challenges with tailored solutions.
• Fuel iXTM Agent Trainer: Sales agents use this proprietary AI-powered voice and chat simulation to practice pitching, objection handling and closing deals.

A testament to our successful partnership, [REDACTED FOR PUBLICATION] has become a growth leader compared to industry competitors, growing 3-4 times faster in revenue than its primary competitor. [REDACTED FOR PUBLICATION] total payment volume is also growing at a faster rate at 12.3% YoY.

Further, TELUS Digital's robust performance compared to its industry competitors was demonstrated in Q3 2024 when [REDACTED FOR PUBLICATION] introduced a champion-challenger operational model in which a competing vendor tested against TELUS Digital's established performance and quality. The competitor failed to meet [REDACTED FOR PUBLICATION] operational standards and was decommissioned in April 2025, solidifying TELUS Digital's standing as [REDACTED FOR PUBLICATION] trusted strategic partner.

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

The attached client quote illustrates the substantial value generated by this strategic partnership. The feedback highlights the positive, tangible results our collaborative work delivered for [REDACTED FOR PUBLICATION]:

"TELUS Digital has proven to be an exceptional partner in every sense: collaborative, transparent and unwavering in their commitment to joint success. Their forward-thinking mindset has positioned them as true leaders in innovation, consistently piloting new ideas and technologies that enhance both customer experience and internal performance.

Over the past few years, this team has not only exceeded ambitious sales goals, but also pioneered new programs focused on AI enhancements that are now shaping our broader sales strategy.

Throughout periods of significant organizational change, they remained steadfast, focused and highly effective, setting the example for how a sales team should operate. Their ability to deliver results while embracing innovation and navigating complexity makes them thoroughly deserving of this recognition."