Temu Local Seller Program

Category Group: Business Development Awards Categories

Category: Business Development Achievement of the Year - Digital Commerce Enablement

Organization Name: Temu

Organization Description:

Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.

Briefly describe the nominated organization or individual: history and past performance (up to 1,250 characters):

Temu launched in the U.S. in September 2022 to make quality, affordable products accessible through a streamlined supply chain. Today, it serves customers in over 90 markets and ranks among the most visited e-commerce platforms globally.

In 2024, Temu introduced the Local Seller Program to expand beyond cross-border commerce and support local businesses and fulfillment. Now active in over 35 markets, the program enables businesses of all sizes to sell and ship locally.

It opens new paths for small and mid-sized enterprises by lowering structural barriers and hidden costs that have long limited access to e-commerce. Sellers can onboard without registration fees, access built-in tools, and reach new audiences through Temu's discovery-based model.

[REDACTED FOR PUBLICATION] it collaborates with a wide network of third-party providers and leverages platform scale to help sellers access better terms and infrastructure.

[REDACTED FOR PUBLICATION] sellers grow efficiently, service partners gain volume, and consumers benefit from greater variety, lower prices, and faster delivery. The result is a more dynamic retail environment.

Outline the nominated achievements since July 1, 2023 that you wish to bring to the judges' attention (up to 1,500 characters):

Enabling Local Seller Success

Lowering barriers to entry: High upfront costs and operational requirements often block small and mid-sized businesses from selling online. Temu enables faster entry through no-cost onboarding and easy setup, while providing access to a large customer base through a discovery-based model. [REDACTED FOR PUBLICATION]
Supporting core infrastructure and operations: Temu works with local logistics partners, [REDACTED FOR PUBLICATION], and payment [REDACTED FOR PUBLICATION] to support reliable delivery and secure transactions. It also provides dedicated seller support, campaign tools, direct customer engagement features, ERP integrations, and access to the Temu Seller App Store, which brings together a growing set of third-party tools and services to help streamline operations and support growth.
Driving scalable growth across categories: Sellers of all sizes can list products across more than 600 categories, including grocery, plants, books, and furniture. Through growth on Temu, sellers report reaching new customer segments, expanding market reach, generating new revenue streams, and reinvesting online growth into offline operations such as local hiring, warehouse expansion, and improved customer support.

Expanding Opportunities for Local Service Providers

[REDACTED FOR PUBLICATION] Temu relies on regional partners across payments, warehousing, and last-mile delivery. As local seller participation and domestic fulfillment expand through the Local Seller Program, increased scale of activity provides these partners with greater volume and predictability, supporting operational growth, job creation tied to fulfillment and delivery, and broader contributions to the local economy.

Delivering Value and Trust for Consumers

Consumers benefit from expanded choice, lower prices and faster delivery. In a 2025 survey conducted by Ipsos, Temu users reported saving 26% on average globally. About eight in ten said the platform offers good value for money, and 75% said they are likely to recommend it to others.

Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,500 characters):

As competition in e-commerce marketplaces has intensified, some established platforms have become increasingly top-heavy and pay-to-play, making it harder for smaller sellers to compete or gain visibility, according to industry data. At the same time, growth ambition remains strong: Bank of America's 2025 Business Owner Report found that more than 60% of U.S. small and mid-sized businesses plan to expand.

Temu's Local Seller Program offers an alternative channel to traditional gatekeepers with a discovery-based model that broadens e-commerce participation rather than concentrating it. It lowers customer acquisition barriers for smaller sellers, provides access to market reach and operational support that would otherwise be difficult to obtain, and its [REDACTED FOR PUBLICATION] model returns power to sellers-allowing them to retain control over how they operate, fulfill orders, and scale.

[REDACTED FOR PUBLICATION]

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

Partnerships: The attachment shows how Temu expands marketplace access to sellers and streamlines seller operations through ERP integrations and other partnerships. These include Temu's Shopify app, which opens Temu's marketplace access to millions of small businesses, and partnerships with Rithum, ShipStation, ShipBob, Linnworks, PlentyOne, Packlink, Base.com, and other providers that support order management, fulfillment, and efficiency.