Android Pos Turkcell Menu - Redefining the POS as an Intelligent Sales & Experience Platform

Mobile communication in Türkiye began in February 1994 with the launch of Turkcell's services. Initially established as a mobile communications company in 1994, Turkcell has leveraged the experience gained over the years to evolve first into an integrated telecommunications operator, and subsequently into a digital operator. Turkcell's shares have been traded simultaneously on Borsa Istanbul (BIST)

If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:

01.01.2025

Describe the features, functions, and benefits of the nominated product or service (up to 2,000 characters):

The Android POS Turkcell Menu has been redesigned as a next-generation intelligent sales and customer experience platform, transforming the traditional POS from a simple payment device into a data-driven, AI-powered growth engine.

Through the POS, dealer employees can seamlessly load TL balances as well as voice and data packages onto customers' mobile lines. At the same time, artificial intelligence analyzes customer usage behavior in real time and dynamically presents personalized best-offer recommendations throughout the transaction journey.

For each GSM number entered, prepaid customers are first evaluated for switch (churn) propensity.

Customers identified as being prone to switching are presented with personalized switch-prevention offers as a priority. If the customer shows interest, the sales representative completes the process smoothly via a tablet. If switch offers are not relevant, the system automatically presents personalized upsell offers, enabling prepaid package sales to be completed directly through the POS. This AI-driven approach ensures that the right offer is presented to the right customer at the right moment, driving organic sales growth while enhancing customer satisfaction.

The customer profile module consolidates all critical information-subject to data-sharing consent-on a single screen. When a GSM number is entered, sales representatives can instantly view current tariff information, line type, commitment end date, outstanding Radio Usage Fee debt (in TL), and Superonline (ADSL) subscription status. This holistic view allows representatives to understand the customer's status at a glance, proactively offer renewal opportunities, identify transaction-blocking issues in advance, and generate relevant fixed internet cross-sell opportunities.

The alerts section represents a key industry differentiator by providing real-time insights such as legal consent status, suspension risks, and eligibility for exclusive, limited-segment campaigns. For example, when marketing teams define a targeted segment-such as 500,000 customers based on usage patterns and digital engagement-special pricing or installment offers are instantly surfaced during the POS transaction, enabling immediate conversion at the point of interaction.

With these enhancements, the Android-based Turkcell Menu has evolved into an intelligent, scalable sales solution that goes far beyond the capabilities of a traditional POS device.

Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 2,000 characters):

In 2024, customer services were delivered through 2,037 POS devices in the field. By 2025, this number increased by 14.5%, reaching 2,333 POS devices. Despite this limited growth in physical POS count, the new version of the Turkcell Menu delivered over 100% growth in transaction volumes and revenues, clearly demonstrating that growth was driven by product capability, usability, and intelligence rather than hardware expansion.

In TL / Package Top-Up transactions, volumes increased from 1,366,425 transactions in 2024 to 3,007,004 transactions in 2025, representing a 120% increase. Transaction value rose even more significantly, from 372,075,382 TL in 2024 to 1,003,449,059 TL in 2025, marking a 170% growth. Similarly, Bill Payment transactions grew from 2,031,129 transactions in 2024 to 3,635,764 transactions in 2025, an increase of 79%. Correspondingly, Bill Payment transaction value increased by 147%, from 761,515,084 TL to 1,878,710,435 TL.

The Android POS Turkcell Menu was first launched in January 2021. Since then, the cumulative TL / Package Top-Up transaction value has reached 1,464,218,099 TL, of which 68% was generated in 2025 alone. A similar acceleration is observed in Bill Payments, where 66% of the total five-year transaction value was achieved in 2025.

These results demonstrate that the 2025 release of the Turkcell Menu has been strongly adopted by dealers, significantly improving ease of use, functional depth, transaction volumes, and revenue generation. The data clearly confirms that the redesigned Android POS Turkcell Menu is a high-impact, scalable digital sales platform that has fundamentally transformed dealer performance and accelerated business growth.