Yuksekbilgili Sales Approach

Yuksekbilgili Training and Consulting, established in 2016 by Assoc.Prof. Zeki Yuksekbilgili, is a prominent training and consulting firm in Turkey. It has provided its services to nearly 80% of the country's leading organizations. Offering a wide range of over 100 training subjects, the company has successfully trained more than 50,000 participants through both online and offline platforms.

Briefly describe the nominated organization: history and past performance (up to 1,250 characters):

Yuksekbilgili Egitim ve Danismanlik, established in 2016 and founded by Dr Zeki Yuksekbilgili, is one of Turkey's most significant training and consulting companies. The company gave training and consulting services to nearly 80% of Turkey's most prominent organizations. With more than 100 training subjects, the company managed to train more than 60.000 participants online and offline.

Outline the organization's achievements since July 1, 2023 that you wish to bring to the judges' attention (up to 1,500 characters):

Yuksekbilgili Egitim ve Danismanlik has seen a notable rise in the total number of trainings offered since the beginning of Covid. During the Covid-19 pandemic, the company introduced two new studios aimed at developing Online Self-Paced and Video-Based Learning Programs, establishing itself as the largest online training provider. After the pandemic, the company redirected its efforts towards offline training and created one of the most comprehensive training catalogs, featuring over 100 training topics.

In 2025, the company completely overhauled its strategy to emphasize customer-centric, tailored training design. To uphold this focus, the company went beyond standard practices by entirely eliminating catalog training and developing customized training programs for each of its partners. This distinctive approach had a direct effect on sales, allowing the company to gain 13 new key customers while also retaining its existing clientele. Through this strategy, Yuksekbilgili successfully completed 151 training days totaling around 1283 hours in the first 10 months of 2025 and achieved a CSAT score of 9.89 (the national benchmark is 7.20 in Türkiye for business services), an improvement from 9.85 in 2024.

Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,500 characters):

The training market in Türkiye is based on catalog training programs. When companies purchase training services, they tend to focus on conventional training topics and select from training catalogs that align with their personnel's needs.

Yuksekbilgili implemented a 360-degree Training Evolution System to assess the requirements of its partners. Initially, competence matrices are developed, and based on these matrices, the personnel's needs, HR Department recommendations, and management requirements are consolidated to formulate the topics for each training session. Each training program incorporates a social learning module, a micro-learning module, participant engagement activities, and a gamification component. The training is designed using constructivist and structuralist methodologies. Consequently, a customized design is crafted for each partner.

The company first trained the sales team, who then communicated this methodology to both existing and prospective clients.

Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters):

The documents listed below are included with this nomination to serve as proof of support.

• 2025 Training Performance Report
• Customer Reviews
• References
• Quality Certificates
• STEVIE Awards won since 2024
• Collage from our training pictures and the link to the training services website